THE DESIGNER

 

GREEK-CANADIAN, BORN IN ATHENS, GREECE IN 1979

GRADUATES IN FASHION DESIGN IN THE UK IN 2002, PRESENTING HER FIRST WOMENSWEAR COLLECTION AT THE GRADUATE FASHION WEEK IN LONDON.

WORKES AS AN INTERN DESIGNER IN 2001 FOR LONDON BASED AVANT GARDE EXPERIMENTAL FASHION BRAND VEXED GENERATION AND GETS INVOLVED WITH THE BRAND’S CROSS-DISCIPLINARY DESIGN PROJECTS AND EXHIBITIONS.

DESIGNS FOR 7 YEARS FOR LEADING GREEK WOMENSWEAR BRAND STARTING IN 2003, WHILE LATER APPOINTED HEAD DESIGNER OF THE BRAND’S DENIM COLLECTION 

IN 2010 ESTABLISHES HER ELISAVET KAPOGIANNI WOMENSWEAR LABEL, LOCATED IN ATHENS GREECE AND SOON AFTER HER FIRST POP UP STORE.

 

AFTER A SHORT PAUSE FROM FASHION, INDULGING IN MOTHERHOOD, RECENTLY LAUNCHED HER NEW WORK AND NAMESAKE ESHOP

 

 

THE BRAND’S APPROACH

 

ELISAVET KAPOGIANNI FOUNDED HER PERSONAL LABEL AIMING TO CREATE A BRAND WITH A SOPHISTICATED AND EXPERIMENTAL APPROACH, EMBRACING BOTH PERSONAL CREATIVITY AND COLLECTIVE ASPIRATIONS

ROOTED AT ITS PHILOSOPHY IS A PLAY WITH CONTRASTING ELEMENTS ORGANIC/STRUCTURED, ORTHODOX/MODERN, WITH  INSPIRATION PALETTE BROUGHT TOGETHER BY ART, DESIGN, SCIENCE, PERSONAL OBSESSIONS, BUT ALSO EMOTIONS EVOKED BY RAW MATERIALS THEMSELVES THAT SIGN THE IMAGE OF THE CLOTHES

IT IS FOCUSED TO CREATE, HIGH QUALITY, EFFORTLESS AND STYLISH SARTORIAL ITEMS INSPIRED BY AND DESTINED FOR THE CONSCIOUS, MULTITASKING, CREATIVE CONTEMPORARY WOMAN. .  

 “SLOW DOWN, ROOT TO YOUR PRESENCE BUT SUSTAIN THE FUTURE

ELISAVET KAPOGIANNI IS CONSTANTLY MOTIVATED ON EVOLVING THE BRAND’S SUSTAINABILITY VALUES, WITH THE ETHICAL/HUMANE ASPECT BEING AT ITS CORE.

THE BRAND STANDS FOR LOCAL AND ETHICAL PRODUCTION WITH FAIR WAGES AND WITHOUT CHILD LABOR.

SHE IS DEDICATED TO “SLOW” FASHION WITH UNRUSHED DESIGN PROGRESS AND STEADY DEVELOPMENT OF SIGNATURE PIECES, WHILE TRYING TO BALANCE HER CREATIVE AND COSMIC FOOTPRINT

THE PRODUCTS ARE MINDFULLY CRAFTED, LOCALLY IN ATHENS, GREECE IN SHORT RUNS, INCORPORATING MINIMUM WASTE, STOCK AND UP-CYCLING METHODS.

WITH THE MOTO MINIMAL BUT NOT FRUGAL AND WORKING WITH A TEAM OF EXCELLENT PARTNERS THE BRAND ENSURES HIGH QUALITY PIECES THAT ARE MADE TO LAST.

 

 

THE FUTURE GOALS

 

IN THE DAYS TO COME THE BRAND COMMITS TO:

CONTINUE SEARCHING FOR WAYS TO BECOME MORE AND MORE SUSTAINABLE IN ORDER TO REACH A POINT OF MINIMUM ENVIRONMENTAL IMPACT AND MAXIMUM LABOR FAIRNESS AND COMMUNICATE IT THROUGH BRAND TRANSPARENCY AND CERTIFICATIONS

FOSTER A COMMUNITY OF EXPRESSION OF THE ABOVE VALUES WITHIN THE FASHION REALM